Disclosing New Worlds

17 09 2009

Literature Review:  A very profound meta-physical perspective on entrepreneurship has been developed by Spinosa, Flores and Dreyfus. In their book “Disclosing New Worlds” (1997), they analyse through what human forces our world develops and entrepreneurship is conceptualized as creating “disclosive spaces” and new practices leading to “new ways of life” and thereby allowing us to make sense of our lives.

They are focusing on the transformative force, the change-making agency of the entrepreneur. But they are less interested in analyzing the concrete rational practices but in understanding the force, the mindset, that drives the entrepreneur.

Their approach becomes more clear when we see how they set it in contrast with other approaches to entrepreneurship research for which they chose eminent representatives. First they review Peter Druckers understanding and teachings on entrepreneurship. They assess that he follows a traditional Cartesian model: Practice rests on theory. Hence an entrepreneur has to learn how to find and interpret the symptoms, so he can, just like a medical doctor, use his knowledge in order to implement the adequate practice. This is a very down-to-earth approach where entrepreneurship is understood to be a practice just like building a house. There are techniques one has to learn, e.g. to identify opportunities there are several methods Drucker describes, such as “seeing change and reacting to it”. With this method, fields of opportunity such as the growing market for elderly, or the consequences of rapidly increasing number of women in the work force, can be identified. Subsequently entrepreneurs can come up with businesses such as travel agencies for seniour citizens and designer brands for women business cloths. Spinosa, Flores and Dreyfus do not think this comes close to understanding the essence of the transformative creative change caused by entrepreneurs. Entrepreneurs don’t necessarily find or identify needs, but are intuitively convinced almost obsessed with the belief in a practice that changes the way of life. One example that they bring forward is music styles. How could anybody foresee the success of the Beatles, or any new music style for that matter, when nobody had ever heard that kind of music.

Next they review the approach of Karl Vesper, who does not attempt to develop a theory of entrepreneurship, but favors the approach of delivering a multitude of cases describing and analyzing the experience of entrepreneurs in order to transmit the entrepreneurial spirit and approach to his readers. Here Spinosa, Flores and Dreyfus acknowledge the fact that Vesper identifies a mystery encompassing special circumstances and luck as components of successful entrepreneurship. Many entrepreneurs have a sort of a moment of epiphany when they encounter an opportunity worth their venture. In Spinosas assessment Vesper falls short in analyzing this aspect.

The third wide-spread approach to academic work on entrepreneurship is exemplified by George Gilder. His work describes three elemental virtues of an entrepreneur: giving, humility, and commitment. The first can be paraphrased and is illustrated in an “what you reap is what you sow” approach as described in Senges’ (2007) forth attractor for an entrepreneurial mindset (see below). Gilder’s second virtue – humility – is meant to describe how an entrepreneur is not a high flying megalomaniac who is up in the visionary clouds, but someone who is ready to do the hard work in trenches. Lastly an entrepreneur is 100% committed to his venture’s vision and has an intuitive believe in it. It is Gilder’s take on entrepreneurship Spinosa et al. favour the most.

The problem with all these approaches is that they are work post-hoc. They look at the practices and effects of successful entrepreneurs and then they deduce commonalities. For Spinosa et al. it is much more important to understand the philosophy, or the mindset behind the entrepreneur. It is the “making of history”, the push for a new way of life entrepreneurs are dedicated to, that interests them. They go on to describe how it is not knowledge, but a sensitivity for or to anomalies they find to be the distinct attribute of an entrepreneurial mindset. Entrepreneurs have a skill to reflect upon the world and develop an innovative perspective. And it is this innovative perspective that the entrepreneur pursues with dedication, aiming at the re-configuration of the way of life of his target constituency.

In conclusion they find that the composite entrepreneur they conceptualize has the following important skills: “(1) the entrepreneur innovates by holding on to some anomaly; (2) he brings the anomaly to bear on his task, (3) he is not clear about the relation of the anomaly to the rest of what he does, and once he has a sense of a world in which the anomaly is central, such as the world of work, he embodies, produces, and markets his new understanding; (4) to do this, he preserves and tests his new understanding – for instance, by leading workshops or other kinds of discussions – to see how it fits with the wider experience than his own; (5) […] he must take his new conception and embody it in a way that preserves its sensibleness and the strangeness of the change it produces, seeing to it that he is reconfiguring the way things happen in a particular domain; (6) finally, he focuses on all dimensions of entrepreneurial activity into a styled coordination with each other and brings them into tune with his embodied conception, so that the critical distinction involved in appreciating the product becomes manifest in the company’s way of life.” (Spinosa, et al. 1997, p. 50)

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The Entrepreneurial Mindset

17 09 2009

An entrepreneurial mindset is described by a conglomerate of meta-physical dispositions, also known as entrepreneurial spirit, meant to cause the innovative and energetic practice to identify or create an opportunity and take action aimed at realizing it. The philosophical themes – existentialism, axiology, pragmatism, ethics – are thereby understood to be strange attractors influencing the construction of the entity’s persona as well as the concrete practices of the entity (Figure 1).

Figure 1:Conceptual Model of Philosophical Components of an Entrepreneurial Mindset (Senges 2007)


Composite Mindset Philosophy

Important for entrepreneurship is the “creative mindset” (Faltin, 2007) that helps entrepreneurs to create new ideas and bring these to the market in a way appropriate to create value for an external audience. Psychological research highlights that true creativity comes not from the kind of area in which one is active but whether one can conceive of something that is both “new and appropriate” (Amabile, 1996). In this way, a entrepreneurial mindset is a philosophy by which individuals engage in creative acts regardless of the type of work they are engaged in. Thus, the entrepreneurial mindset might exist in cooking just as well as web-2 innovating, it is the philosophy and the action it generate that counts – not the context.

This can be contrasted to a “managerial mindset” which deals with creating order and efficiency through controlling, evaluating, and administrating practices (Sarasvathy, Simon and Lave, 1998). An entrepreneurial mindset is distinct from ‘entrepreneurial cognitions’ in that the former signify a philosophy of personal identity and values whereas the latter signify a group of heuristics or decision-making tools that entrepreneurs use to evaluate and exploit business opportunities. An entrepreneurial mindset is also distinct from Entrepreneurial orientation (EO) which is a collective identity in young entrepreneurial firms that fosters innovativeness, pro-activeness and risk-taking among participants in the firm (Lumpkin and Dess, 1996).

The philosophic codification of the mindset of an entrepreneur follows what Durkheim felt to be the achievement of modernity: “The possibility to dynamically differentiate and elaborate values” (Welsch, 1998). Thereby, as is customary in life-philosophy, the creative and initiative aspects meant to create meaning are given central stage in a holistic (or totalitarian) approach. Peter Sloterdijk elaborates on the role of philosophy : “Philosophy is stylizing the human being with the practice of terminological gene-technology (‘begrifflicher gentechnologie’), thereby developing new taxonomies of human existence” (Sloterdijk, 1999). He further explains that philosophy creates meta-physical concepts of human beings and their condition, which serve as archetypical development paradigms when perceived and internalized. One example given by Sloterdijk, is Freud’s creation, or the meta-physical engineering of the Oedipus complex. The proposed philosophical model of an entrepreneurial mindset is meant to contribute such a typology.

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Here’s To The “Crazy” Ones

17 09 2009

“Here’s to the Crazy Ones! The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward. Maybe they have to be crazy. How else can you stare at an empty canvas & see a work of art? Or, sit in silence & hear a song that’s never been written? Or, gaze at a red planet & see a laboratory on wheels? We make tools for these kinds of people. While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

– Apple Computers Inc.

20 Minutes of Coaching With Tony Robbins: TEDTalks

4 03 2009

What’s YOUR “Why” ?

Tony Robbins discusses the “invisible forces” that motivate everyone’s actions — and high-fives Al Gore in the front row.

How To Get Unlimited Backlinks from Qassia

19 01 2009

What Are Backlinks?

To Find Out More On How Qassia Can Help Promote You And Your Site For FREE, Vist This Link.

If you know what backlinks are, then you can skip this section. Backlinks are incoming links to your website, and they are essential for making your website rank well in the search engines. This is because these days search engines calculate something called “link popularity” and that is determined by how many backlinks you have, where they are coming from, and how many backlinks the sources of your backlinks have. It gets complicated, but essentially, the more backlinks you get, the better.

Backlinks come in two categories, nofollow and dofollow. They look identical when appearing in a browser; the difference is a qualifier called “rel” in the HTML source code of the links. The nofollow backlink instructs search engines to disregard it when calculating link popularity. Hence nofollow backlinks are, to put it bluntly, useless backlinks. Meanwhile, normal links – called dofollow these days to distinguish from nofollow backlinks – are quality backlinks.

The reason many backlinks are nofollow is that sites are punished for selling dofollow backlinks (as this artificially boosts link popularity), and outgoing link popularity per link is diluted by a large number of dofollow backlinks on a page.

Your Backlinks on Qassia

At Qassia – and as far as we know, only at Qassia – you can get unlimited quality (dofollow) backlinks. These backlinks are found on intel pages. Intel is content contributed by Qassia members, and each intel page may contain one backlink pointing to the contributing member’s website. So you get one backlink to a site of your choosing per intel you contribute.

The backlink is found right under the intel content, and is accompanied with a screenshot of your website.

The dofollow backlinks from the intel pages pointing to your websites are set when the contributor adds intel. On the form for adding intel, there is a section for choosing the backlink, from a list of websites the contributor has added to Qassia. Note that we only allow backlinks to authenticated sites; if the website has not been authenticated, the backlink will not appear on the intel page.

Nofollow Links

Links to your website(s) will also appear on your user page, in our tags directory, and in our search results, as well as in the list of top sites, but these links – unlike the links on intel pages – will all be nofollow links.

However, links pointing to our intel pages (which bear your backlinks) are dofollow even on your user pages, in our tags directory, and our search results, ensuring that link clout is passed on to your backlink.

Improving Your Backlink Quality

To enhance your link popularity gain derived from Qassia, try to add as much intel as possible of as high quality as possible. Intel of high quality (with a high rating assigned by fellow users of about 3.0 or higher) is listed on our front page and gets indexed much more rapidly by the search engines than intel of low quality.

Just one or two backlinks from Qassia may not have much of an effect, so add as many intel as possible. Note that intel of low quality (composite grade of 2.0 or lower) is not archived on the same page as the other intel, and may not be listed at all in our tags directory or search results, as only the top 10 intel in terms of grade are included.

In conclusion, it is important to keep adding backlinks of consistently good quality, in order to gain maximum benefit from Qassia.

To Your Success!


To Find Out More On How Qassia Can Help Promote You And Your Site For FREE, Vist This Link.

Paul Potts, Cell Phone Warehouse MGR …Becoming Who He Was Born To Be.

19 01 2009

I am a firm believer in the capacity of mankind to do, be or become anything their hearts desire.

Of course, there are principles of belief in oneself and the power of positive thinking that must be applied, but every single human-being has the capacity and ability to apply them.

I just wanted to share this short clip about the cell
phone warehouse manager/opera singer Paul Potts.

This is very inspiring!!

Here’s To Creating A LIFE – NOT Just A Living.

…To Living YOUR Life ON PURPOSE.

…To Becoming Who YOU Were Born To Be!

Why Information Products Are Hot

13 01 2009


Information products are becoming extremely popular and one of the reasons for this is we live in a time when people want their information and they want it now.


Think about it, someone logs onto the internet late at night feeling tired and miserable because they can’t sleep – they start searching for sleep help and a website featuring a great information product which will show that that person how they can get more sleep comes up. Sure that person could probably find a lot of that information for free if they searched the net long enough, but they don’t have days to search, they want to get to sleep now. With an information product, they can instantly download and be reading that product all in less than 5 minutes.

People are extremely busy and want their info fast and also on the go. Many information products are a combination of audio as well as text. This is due to the increasing number of people wanting to take their information with them. Audio information products are great for busy people too.

Another important factor to note is that in general people would much rather spend a few dollars to educate themselves and find out “HOW TO” do something, rather than actually doing the thing they are wanting to find more information about. Psychologically, they are getting a “pay-off” by “taking the “initiative” for “finding out how” and will feel better about themselves and their goals for doing so. In and of itself this psychological pay-off is a huge contributing factor as to why information products and “how to” courses are such hot-ticket items.

Information products can be written on a wide variety of subjects, from recipes to work at home, to parenting – an information product shouldn’t be much different to a standard product. It should provide useful, valuable information to the purchaser and be of a high standard. The only difference is information products can be digitally downloaded, which means you don’t deliver a physical product to the customer.

Here are a few more reasons why information products are great for all business owners:

  • Once you write the product it keeps producing for you. Once you cover the costs of putting the product together, all future sales are profits. You do the work once and the product keeps working for you over and over again.
  • They’re simple to put together. With a research outline you can quickly put together an information product. You don’t have to worry about finding a publisher or printing costs. All you need to do is take the information you have on a subject and put it into words or audio (or both).
  • You can send traffic to your website. By creating an affiliate program others will help you promote your information product, which means they will drive traffic to your website and help sell your product for a commission. What a great way to build an effective sales force.
  • Another benefit to creating your own information product is that it will position YOU (not someone else) as the knowledgeable expert in your field of expertise.  When you position yourself in the market in this way, you begin to put into affect “The Law of Attraction.”  In doing so, you will begin to draw many new leads, potential customers and referrals to you and your primary product, business or back-end opportunity.  The classic “Funded Proposal,” if you will.
  • It’s an extra passive incoming stream. Again, you do the work once and it keeps producing for you. If you offer a service online you can put together an information product which will earn you a nice passive income.

No matter how you look at it information products are hot. They’re in demand and this is a great time to get started creating your own information products.

To Your Info-Marketing Success!